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Decentralization of Production and Customization Culture

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“Any customer can have a car painted any color that he wants so long as it is black.” Henry Ford Fordism, named after Henry Ford, refers to a modern economic system built on a standardized form of mass production using assembly lines. It was preceded by Frederick Winslow Taylor’s scientific management techniques whose objectives were to improve efficiency and achieve economies of scale. Thereafter, benefiting from standardized production methods, outsourcing models were developed and became a trend to reduce labor costs. As a result mass production became a major factor of international trade. Three years ago I wanted to produce mouthwash dispensers. They had a simple plastic design but the investment amount for 10 units was nearly the same as 500,000 units. This restrained me from testing the market because there was too much risk to produce without knowing market demand and whether the product would be easily replicable. At the time 3D printing was not popular, but now things have changed. 3D printing is an additive manufacturing method that melts plastic wire to create an object layer by layer. It can produce a variety of products by changing print heads using different types of material including plastic, metal, ceramic,…

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