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CRITICAL ANALYSIS OF GLOBAL DEVELOPMENTS, TRENDS & IDEAS

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World Cup

Bringing Football to Asia

in Asia/Business/Europe by
manchester united china fans

Chinese president Xi Jinping has set his country’s national football team three targets to aim for: qualify for the FIFA World Cup, host it, and win it. Football has even been made compulsory in national schools, and projects for the construction of sports grounds have been passed swiftly to ensure the country can achieve its hat trick. As amusing as it may sound, Xi is by no means in the minority when he expresses his obsession and hopes for the sport. The hype over football has reached new heights, especially since the commercial success of January’s Asian Cup, a strong indicator of the game’s popularity across the continent of 4 billion. When the national teams aren’t playing however, the majority of attention is given to overseas European football rather than local teams. Worldwide interest has skyrocketed over the past decade and a half due to weekly coverage in mass media and on social networking sites like Twitter and Facebook, connecting fans on both national and international levels to these teams. But why is European football especially popular in Asia? For the English Premier League alone there are an estimated 820 million supporters in Asia, according to sports research company Repucom.…

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