The Business of Death
The Chinese life insurance market has grown exponentially since the start of the millennium. Now the fifth largest life insurance market globally, sales have risen from 98 billion yuan in 2000 to 994 billion yuan in the first half of 2014. What perhaps makes this feat more impressive is not only the speed at which the market has expanded, but also the success of being able to market such a product in a culture where discussing death used to be completely taboo. To understand what exactly happened here, we need to rewind the clock a bit, and add a little